PHOTOSHOOTS
As Associate Art Director at Health-E Commerce, I worked with the Jonathan Bishop photography studio on multiple campaign shoots over the course of 6 months, which focused on a variety of themes and products. These campaigns included product shots for summer, travel, and back to school, all while working in alignment with the marketing strategy for each campaign.
My responsibilities for each shoot entailed:
- Researching examples of similar product photography for lighting, placement, props and shot angles
- Developing a shot list with detailed explanations for how each shot should be arranged and styled, referencing my research
- Remotely art directing the shoot with the crew at the studio, while incorporating live feedback and adjusting styling
Following each shoot, my team and I utilized the final images across multiple marketing channels, such as email, social media, and on our website. I oversaw all creative assets that tied into each campaign, ensuring that each piece followed our brand standards.
